LANA CARTER

Lana Carter, founder of Pure Voice Media, is a Michigan-born artist and music entrepreneur currently based in New York City, where she studies Music Business at NYU’s Steinhardt School.

Lana’s passion for music started early—she released her first song at just 10 years old, and her first EP at 12. She’s performed both solo and with a band, captivating live audiences of up to 2,000 people before channeling that same talent and energy into a thriving online presence.

About three years ago, Lana began posting vocal challenges and belting videos on social media, which quickly went viral. But she didn’t stop there—she’s built a following of over 850,000 across platforms, consistently producing content that racks up millions of views and stays ahead of ever-changing trends and algorithms.

As her online presence grew, Lana became the go-to resource among her peers for social media advice tailored to artists. That inspired her to create Pure Voice Media—a company built on real, hands-on experience, not just theory. She understands what it takes to grow and sustain a brand in today’s digital landscape because she’s done it herself. Lana isn’t just teaching artists how to go viral—she’s showing them how to turn that momentum into a long-term, authentic career. In an industry where many chase fleeting moments of attention, Lana stands out by proving that consistent success is possible—and by sharing the tools to help others do the same.